Ralph Brandi

Objective:

Front end developer and front end lead with 30+ years experience seeks position developing enterprise-grade web sites.

Employment:

20232024
Sr. Manager, Technology, Plan.Net Americas, New York, NY
  • Sr. Manager, Technology

    Spun up front end team at new agency. Participated in initial pitches to win first clients.

    Architected universal React dashboard app to display internal metrics for automotive client project (server rendering with Remix). Worked with backend team to integrate with Payload CMS Node-based microservices. Created app to be easily themeable, choose what to display in what theme based on content retrieved from microservices.

    Parachuted into consumer facing project for a well-known worldwide brand, led track to develop new coupon app.

20132023
Presentation Layer Architect / Architect, Experience Technology / Associate Director, Technology, Razorfish / SapientRazorfish / PublicisSapient / Then One Day, New York, NY
  • Associate Director, Technology

    Track lead on multi-track project for Mercedes-Benz; led team of several front-end developers through ongoing project. Enforced coding standards, conducted code reviews. Architected and coded major portions of the site while guiding other developers. Worked closely with Design to ensure that site modules were reusable across many different contexts. Defined development methodologies used in ensuring modularity. Led Agile sprint tasking. Worked with developers to improve their skills and get them promoted. Worked with React, vanilla JS, AEM.

    Other sites worked on in this position: TE, EMC, Mercedes-Benz Financial Services, unnamed telecommunications firm.

    (Note: this position has been called different things at companies with different names, but is the same position through all of that. Razorfish -> SapientRazorfish -> Publicis Sapient -> Then One Day -> Razorfish)

2010 - 2013
Senior Presentation Layer Developer, Razorfish, New York, NY
  • Senior Presentation Layer Developer

    Site development for Nextel, PNC Bank, MillerCoors, Mercedes-Benz USA and Ford.

    Led front-end development effort to develop the first responsive site delivered to a client by Razorfish (Ford support site). Wrote white paper based on learnings from that effort. Worked closely with UX, Content Strategy and Design disciplines to create new processes better adapted to building a responsive site. Delivered talks internally and to clients on how to best implement responsive design processes, and advocated internally for those changes. Part of original Agile team working on MBUSA site (JSP, Struts, Vignette-based site).

2008 - 2010
Senior Web Developer, MRM Worldwide, New York, NY
  • Senior Web Developer

    Created microsites and site sections for agency clients such as Nikon, Intel, Sepracor, Unilever and the U.S. Army. Works with Javascript libraries, including jQuery, Mootools, and YUI. Engineered innovative solutions to issues surrounding search engine optimization and user tracking. Troubleshooting resource for fellow developers and client teams. Consulted on accessibility and Section 508 issues for sites. Technical lead on Bertolli and Sepracor accounts, working with Project Managers and Account Managers to estimate new work and ensure that it is completed in a timely and efficient manner. Investigated and recommended as appropriate new technologies and systems such as social media for integration into client projects. Lead front-end developer for Intel Download Center, a major .NET-based application developed using Agile-based iterative development; this site is available in 11 different languages. Implemented support for Arabic on www.intel.com home page. Implemented design for Chevrolet Arabia (www.chevroletarabia.com) for ten countries in both English and Arabic

    Freelance from April, 2008, to August, 2008; thereafter, full time.

2007 - 2008
Senior Developer (Freelance), Magnani Caruso Dutton, New York, NY
  • Senior Developer (Freelance)

    Created dynamic site sections for agency clients such as AT&T and Discover Card using standards-compliant (X)HTML, CSS, and Javascript. Ensured that sites worked cross-browser and cross-platform and that they degraded gracefully using progressive enhancement techniques. Incorporated accessibility-friendly features into the sites.

2003 - 2007
Front End Web Developer, Apollo Consulting (supporting IBM/Capgemini on Lucent/Alcatel-Lucent account), Holmdel, NJ
  • Front End Web Developer

    Implemented CSS-based design for corporate home page for www.lucent.com. Maintained pages across www.lucent.com and www.bell-labs.com at direction of members of business and marketing communities. Created reports in Accrue web statistics environment for various campaigns and worked with clients to interpret these reports. Recommended and implemented search engine optimized CSS-based design for customer segment-specific landing pages on www.lucent.com that resulted in top placement in popular search engines for desired keywords.

2002 - 2003
Front End Web Developer and Technical Writer, Netbind, Inc., Morganville, NJ
  • Front End Web Developer

    Designed and maintained front end for two web-based applications at fifteen-person startup. Worked closely with programmers to incorporate design into JSP-based applications. Developed code to incorporate help system into applications.

  • Technical Writer

    Rewrote corporate web site to accurately reflect new directions company had taken since previous update. Wrote hard copy installation manuals for hardware associated with both applications for professional installers and end user consumers.

1996 - 2002
Member of Technical Staff-I, Lucent Technologies, Lincroft and Holmdel, NJ
1993 - 1996
Sr. Information Development Specialist, AT&T, Lincroft, NJ
1991 - 1993
Sr. Information Development Specialist, CDI on AT&T account, Middletown and Lincroft, NJ
  • Webmaster 1993-2002

    Webmaster for Bell Labs internal and external sites. Conceived strategy and defined audiences for sites. Ensured user-focused methodology during design to make sites easy to use; consideration of corporate goals also weighed during design process and balanced with user needs. Troubleshot logical structure of content. Implemented design such that future design changes are relatively simple to apply across the site. Maintained sites through multiple redesigns over many years. Externally available address: www.bell-labs.com.

  • Technical Writer 1991-1995

    Wrote technical documentation for StarSentry IP network management software, StarLAN Network Ethernet hardware, and StarGROUP file and print server software.

Education:

1981-1985
B.A., Speech Communications
Penn State University University Park, PA
  • Graduated with honors, four-year member of University Scholars program, recipient of McGavren Guild Radio Scholarship, 1983 and Penn State Scholars Scholarship 1981-85
  • Phi Beta Kappa

References:

Available upon request.